Z世代不再愿意为逐渐涨价的游戏付全价，会因为剧集没上映流媒体而取消订阅

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TheGamer – 6 May 26 (https://www.thegamer.com/survey-gamers-dont-want-pay-full-price-video-games/)

Almost Two-Thirds Of Gamers No Longer Buy Full Price Video Games (https://www.thegamer.com/survey-gamers-dont-want-pay-full-price-video-games/)
The industry standard for new triple-A games continues to rise, and almost two-thirds of you aren't going to pay it anymore.

GamesIndustry.biz – 5 May 26 (https://www.gamesindustry.biz/ign-entertainment-releases-internal-data-as-public-report-developed-by-kantar-and-uc-berkeley)

IGN Entertainment releases internal data as public report, developed by... (https://www.gamesindustry.biz/ign-entertainment-releases-internal-data-as-public-report-developed-by-kantar-and-uc-berkeley)
Generations in Play report highlights differences in game consumption habits, with Gen X as completionist Google users and Gen Z committed to social media

ign.com (https://www.ign.com/special/generationsinplay/)
2026 Audience Insights Report - IGNE
Discover how Gen Z, Millennials, and Gen X engage with gaming and entertainment. 5,500+ respondents reveal trust, discovery, and participation trends.

GamesIndustry.biz的母公司 IGN Entertainment (IGNE)发布了一份与 Kantar 和加州大学伯克利分校合作撰写的新报告，分析了娱乐消费情况。该报告基于对美国、英国和澳大利亚数千名忠实内容消费者的详细调查，揭示了三代不同消费者的消费习惯差异。

Variety – 6 May 26 (https://variety.com/2026/tv/news/gen-z-cancels-streaming-subs-one-show-dont-buy-games-1236739557/)

More Than Half of Gen Z Users Cancel and Renew Streaming Services for a... (https://variety.com/2026/tv/news/gen-z-cancels-streaming-subs-one-show-dont-buy-games-1236739557/)
A study has found that more than half of Gen Z cancels and renews streaming subscriptions based on the availability of one TV series or film.

Z世代正在取消订阅：一项研究发现，超过一半的年轻群体会根据一部电视剧或电影的上线情况来取消或续订流媒体订阅，近三分之一的人不会为游戏支付全价，而是选择通过游戏平台订阅来体验。